This is why Reviews are important 📊
If you learn this you will be much further ahead...
You can listen it, up here:
⏳ Current status
👥 Active users: 1403
📝 New Developments: bug fixes
🕸 This is the trap most people fall into:
Most entrepreneurs make the mistake of going after their own head and trying to figure out what people need on their own. 🤨
Instead of asking them!
So, there are cases where they start a business that nobody needs.
This is exactly why a large percentage of businesses fail in the first 3 years. 😢
It's hard to build something that people don't need.
💡 Side note: Many people do this and then wonder why it doesn't work. Then they think it's not for them.
To put it a bit simplistically, it's the same with making a new Feature. There have been many times when I have imagined something and said, "This is going to be really big.🫢
We voted on it and nothing, literally 1000:1 people were interested.
✂️ Cutting - when we asked the same question with an Upvote - Downvote system:
-7 points (yes that's a minus sign) 😂
📚 Lesson learned: only put features in the App that users are interested in and that are obvious, because the problem with Chat was that no one noticed that it was a Support and not a Chat (which is totally our fault, because why wasn't it called Support then)
📕 Book recommendation: perfect reading on this topic is Peter Thiel's book "From Zero to One" (🎧 11 minutes in BookBase). It shows exactly what obstacles you can encounter when starting out and how to overcome them the fastest.
🌟 There will also be 2 new "Features"
One will be a Content innovation and the other one is a new Feature. 🔥
There was a poll in the last article about the more comprehensive summaries. The result was obvious.
So, we were starting to experiment with a so-called "Deep Dive" section, which would mean that in addition to the short summaries, we would gradually publish longer summaries that go deeper into what the book has to say.
The idea is that those who are more interested in the book will be able to dive deeper into it and absorb every drop of valuable knowledge (that was quite poetic) 😏
The first of these books will be "4 Hour Work Week" by Tim Ferris.
From 2,000 words - we expanded it to 6,400 words in "Deep Dive".
(Only question is how we will be able to display it in the App)🤔
The other development came after a questionnaire!
Kokesz wanted to find out how users read most and how they decide to choose a new book. The answers were very surprising.
So, the current "Home Screen" has to be reworked a bit, as it is not optimized for this. However, with this insight, we can create a much more user-friendly home page!
Kokesz hasn't been slacking, he's already made a new version, which you can see below! 🎨
We are even thinking of adding a search bar at the top and then everything would really be in one place! 🔍
But you know, before we do anything...
We need to get a vote so we don't fall into the trap of other entrepreneurs!
🎁 Here's your chance if you try BookBase
The first 300 people who download this link and start the Free Trial will also receive our "Success Course"as a gift, worth 20.000 HUF.
Try it for free and join the Community! 😎
Back to our topic...
❓How can you get valuable feedback?
There are lots of ways, but I'll show you two that we've used successfully. You should know that the more personal the way you collect feedback, the more valuable you will get, but the more time-consuming the whole process.⚖️
So, you can only choose 1 of Personality and Scalability.
1. The "in-depth interview" - Personal ❤️
Think of this as contacting a few active users or customers and interviewing them based on specific questions. At this point you let the conversation going in its own direction, but if it gets too rambling you can bring it back with questions.
🎯 The goal: To get to know 1 person's point of view on the topic in as much detail as possible.
2. Surveys - Scalable 📈
Here you actually create a questionnaire in Google Forms or Typeform and send it out, to as many RELEVANT people as possible to fill it out.
🎯 The goal: To see a pattern that occurs with the majority of users. Here we are not looking at specific, individual things, but trying to decipher the overall picture.
💡 Side notes 2: It's nice to give something in return for filling it out, preferably something that is valuable to the person filling it out and not just to you. Plus, it helps if you have short and multiple-choice questions (3-7 questions max). Lengthy questions will scare away people.
📕 Book Recommendation 2: The book "The Mom Test" is all about how to validate your idea. Fun fact, it's called the Mom Test because it's all about NOT asking your mom for advice, because she'll always approve anyway (well, this book isn't up on the App... yet)
🔥 Challenge
One of the biggest Challenges for Us now is to fix the Bugs and make the current App version 100% reliable. 🪲
There are many kinds of unique bugs that occur and they can be a pain to track down. This might be very tiring and time consuming, so I admire Edu for having the patience and fortitude to go through them.
The other big challenge is to find out what caused the Trial numbers to drop. Now, subscriptions are LARGE, they're really up, but Trial subscriptions are down by almost 30%, which is a pretty big drop. It probably won't be the ads because they are performing just as well as before. 🚀
So, I asked Kokesz to help me investigate, what could have caused this big drop!
📖 What have I just read?
I'm not going to lie; I haven't read that much this week because I've been focusing on other things. I'm still reading Rory Sutherland's Alchemy and trying to squeeze all the useful information out of it.
For example, it was a fascinating idea that slower searches on travel agency sites yield better booking rates. After all, if you get results slowly, you assume it's better tailored to you and made just for you, on your terms. Whereas if you get it quickly you know subconsciously that it's not necessarily the best choice.
🎧 What have I just listened to?
I listened to a podcast with Rory Sutherland (yes, I'm in a Rory Sutherland fever right now) and he brought a lot of interesting psychological stories. For example, did you know that they call the seats in Tesla "Vegan Leather"? And what it really means?
Plastic...😂
Or that Steve Jobs had a button phobia (yes, it's a thing... I didn't believe it either) and that's why there was only 1 button on the iPhone. 😱
✍🏼 Top quote
"Be the person you needed to be when you were young."
💡 Side notes 3: I live my life by this and its exactly why OM started back then. It's rough to think what we've been through since then.